Driving market leadership through Product & Program management

Challenge

Moxion aimed to leverage existing architecture to develop a new portable energy storage product that would achieve significant market traction and establish the company as a market leader in temporary power segment.

Solution

I led the product and market definition efforts for this next-gen offering. Taking an application-driven approach, I identified and validated high-growth, high-margin segments—such as construction, events, EV charging, telecom, and film. By deeply understanding user workflows and operational pain points, I shaped a product strategy focused on differentiation through:

• Portability and ruggedness

• Peak power delivery and energy capacity

• Ease of service and maintenance

• Safety and compliance

• A user-friendly, intuitive Human-Machine Interface (HMI), which I owned end-to-end

This solution-focused design ensured the product not only stood out in a competitive space but also delivered real value to field operators and buyers at the targer price

Approach

• Assessed manufacturability and supply chain constraints early on

• Applied an application-driven framework to prioritize use cases

• Engaged users throughout the design cycle to ensure real-world usability

• Collaborated cross-functionally to align engineering, operations, and GTM teams

Impact

• Established processes for future product development

• Accelerated go-to market by 3 months

• Created a path to $500M revenue opportunity over 5 years